Let’s just say that: Hollywood creators look down on digital creators. The Fashion gurus and Family life manufacturer and Cats with nearly 16 million followers are all furious, but they have nothing to do with the work that goes to create Oscar and Emmy winning film And TV.
But what if all these Instagram and Tiktok icons knew how to teach Hollywood veterans how to get an advantage to be hired to create all the award-winning work? Instead of keeping a password -protected roll, why wouldn’t an art director use social profiles as an engaging and publicly prominent portfolio?
That is the plan for Turn the scriptA two -day course sponsored by G&B College of influence. It is the online training arm for the 10-year-old management company, which represents more than 100 content creators (including those linked above). Now G&B wants to hand over his playlist to Hollywood’s talent under the line.
Create employment, not influencers
Before giving after Oh good, more influencers are exactly what we need, Keep in mind that when IMD was launched in the 90s industry response varied somewhere between polite curiosity and WTAF.
Today an IMDB profile is the first thing someone checks when hiring or starting a new job: Who are these people I work with and what are they about? However, the platform founded 35 years ago also shows its age: static profiles, clumsy update and limited personalization.
It is not a distance to imagine that personal brand becomes the new norm for anyone who makes Hollywood run.
G&B training director Joey Gagliardi updates social media as a professional tool. “Why keep your roll hidden when you can publish your work, pay (increase) behind it and build an audience that proves your skills?” he said. “That audience can translate into jobs and collaborations.”
While the company broker thousands of sponsorship agreements each year for customers ranging from Chanel to Walmart, this is not the goal here.
“I don’t think we are the most knowledgeable about how to take a film editor right now and get them to a brand agreement,” said G&B founder Kyle Hjelmeseth. “We teach the tools that influencers have refined over the past 15 years. How to share your ideas, shows your craft and let people see your creative point of view.”
For crew members, it is less about followers and more about showing off artistry-inventive editing, lighting rigs or world-building-at the same time as they signal that they are available for work.
“It’s an investment in yourself,” Gagliardi said. “You build a brand, and that brand is what makes studios, producers and eventually even the audience invests in you.”
What is the G&B?
So if Hjelmeseth and Gagliardi do not want to launch a division for craft artists, why the two -day seminar at Soho works? It is the first personal class for the online school, and it is free.
The G&B rectors want to talk about sharing their tools and seeing what comes from it. “The innovative moment – the real mashup of entertainment and creator – has not happened yet,” Hjelmeseth said. “We want to be part of defining what it looks like.”
Sure, but there is also this: Teaching Guild and Academy members how to think as digital creators start to even out the playing field. When the plant begins to behave like upstarts, it gives up starts – that the people that G&B handles – a leg up.
“We have been doing this for ten years. We know the tools, we know how this works,” said Hjelmeseth. “If we can give creative a way to put out their ideas there and help them keep employed, it’s worth it.”
It is also worth noting that the school creates customized, paid courses for consultation. If this really becomes the new normal, how big is that market? One word: imdb.
G&B and Soho Works will be worth Turn the script August 21 and September 4 at Soho Works in West Hollywood. Registration is free and limited to members of Film and Television Academies and Guild members.
✉ Do you have an idea, compliment or complaint?
dana@indiewire.com; (323) 435-7690.
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