How did Labubus become so popular?
Pop Mart can thank Blackpinks Lisa to help them turn Labubus into the phenomenon they are today. In fact, The white lotus Star called the toy brand her “secret obsession” in a 2024 video for Vanity.
“If I fly to New York, I go to Miami, I’m trying to find Pop Mart there,” she said in the clip, “Paris, everywhere. Like finding treasure.”
However, Lisa’s secret obsession did not remain secret for long. Soon other stars like RihannaThe MadonnaThe Kim KardashianThe Two lipa and David Beckham were either photographed with or published their own pictures of their labubus.
Unboxing videos also helped to drive the virality in Labubus. As Pop Mart explains on his website, Labubus is packed in a “blind box”, which “holds the collector’s item as a mystery until it opens.”
“Brailboxes are usually found in series showing a collection,” notes the company’s website, “Some figures are rare to find than others, these are called” secret “, hidden” or “chase” numbers. “
Buyers can either buy a single blind box, which contains an item, or they can buy a set of six blind boxes without repetitions. And videos of people who open their boxes to find out which Labubus they got can pick up thousands, if not millions, opinions.
The real housewives of Beverly Hills alum Crystal about MinkoffFor example, has laid out several unboxing videos on her social media channels and captions one, “Are you (on) the Labubu band carriage? “
