Outside film Business circles (and even sometimes in them), the acronym NATO Refers to the North Atlantic Treaty Organization and the Transnational Military Alliance between 32 countries that have undertaken to maintain the world order after the Second World War. But for the niche group people who make a large part of going to Film In Vegas every April is the NATO National Association of Theater Owners. But now no one needs to be confused.
NATO, the film trade group that represents cinemas across the country, changes its name to Cinema United, NATO … is … Cinema United President Michael O’Leary told Associated Press On Tuesday. O’Leary, who took over the post last year after Former President John Fithian Resigned, said that the trading group was in need of a rebrand and also admitted to getting telephone calls about Ukraine a little old.
Rebrand also comes with a new tag line: filming is our mission.
Cinema United represents the 32,000 screens in the United States and another 30,000 screens in 88 countries, and it not only encloses the “theater owners” by NATO but also the employees at these cinemas, so the name change suited for another reason.
As of March 31, Cinema United will gather the people representing all these screens for Cinemacon, which is the annual Convention where the studio shows its upcoming theater slate to attract these theater owners to book their films on their screens. O’Leary and the company will surely take the opportunity to echo Rallying Cry of Sean Baker Under Oscars about putting films in theaters (“Anora” is one of the lowest best image winners ever), but it will also raise awareness of ways to help theaters recover.
After a few weak weekends in a row and a disappointing run for some large tent poles like “Captain America: Brave New World”, the domestic box office for the year is now something in pace where it was last year. To fight it, Cinema United will show some of its latest campaigns, including a undertaking of $ 2.2 billion among cinemas to upgrade technology and install improvements and other amenities, as well as Special weekends all over the country It will offer discounts on concessions to certain groups such as families or couples celebrating date night.
