Netflix may have had their first No. 1 -weekend on Cash office ever with ”KPOP Demon Hunters Sing-Along, “But you wouldn’t know from asking Netflix.
Officially is the top movie in America “Weapon” for the third straight week. It made an estimated $ 15.4 million, and we know that for Warner Bros. told us. Why wouldn’t you be when you are # 1? However, Netflix has – as its right – not reported figures even though it probably would have hit it.
Industry sources told indifire that film Opened on 1,750 screens for just two days on Saturday and Sunday, not Friday, and over 1,150 of these views were Sellout exhibitions by the corpic tweens who wanted to sing along with the animated K-pop musical personally. We hear estimates of between $ 18 million and $ 18.8 million, where “Demon Hunters” finally discontinued, including at least $ 10.5 million on Saturday and $ 7.5 million on Sunday, however Other reports had it to $ 19.2 million. It did so without opening up to any AMC theaters, the US’s largest theater chain.
It doesn’t matter. Netflix does not sweat the extra hundreds of thousands, and it will not report it was finally landing, although it did when Rian Johnson’s “Glass Onion” earned $ 15 million from about 700 screens and a week in theaters.
It is a bit frustrating if you are a rival studio distributor who wants to size up the competition, but the question you probably ask is, does that mean that Netflix will start to put more of its things in theaters? The short answer is no, and the longer answer is perhaps with one but.
Netflix’s position, as its Managers have said oftenis that it wants you to watch its movies on its platform, full stop. It generates revenue from its subscribers and advertising dollars, and keeping you committed and chasing an unpredictable cash office is not the business it wants to be in. It looked at claims that money was probably left on the table with “glass onion” if it had only opened wider And said, thank you, we’re good.
But Netflix will also tell you, we actually put movies in theaters! We own two historic film palaces in New York and Hollywood to host premieres. A movie like “Red Notice” opened on a similar number of screens as “KPOP Demon Hunters” did. And all our award titles become small but remarkable qualified runs for Oscars. We just don’t report any cashier, but Look at that we are transparent.
The other major difference between “KPOP demon hunters” and “Glass Onion” is that “Demon Hunters” has already been on Netflix for two months. Everyone who saw it in theaters was a super fan that had flowed it a lot of times (God helps you if you thought to look at the “sing-long” version was the best way to check it out for the first time). This worked for Netflix because it knew it had the built -in fan base and could successfully arrange certain events for these nuclear fans, and it did not need extensive marketing to make it a hit. They are probably the same people who will show up to Netflix House theme landNow opens November 12 in Philadelphia and December 11 in Dallas.
That is why we invested in men, we would invest that there may be more theatrical examples such as “KPOP demon hunters” in the future. Netflix, too late, has been about making events with its editions. It is not interested in bidding on NFL rights, but if it can be worth two tent -bar Christmas games and get mega to look at numbers, it will be behind it. If it can double the show by dividing seasons of “Squid Game”, “Wednesday” and “Stranger Things”, it will break their rule to release each episode at once. If it can make John Mulanaey fight against some teenage boys live on their platform, it will take it over your standard-night talk show.
Not too Netflix will be a K-pop musical that requires a Sing-Along, but if something really captures again, can Netflix get creative when it comes to giving it his day in theaters? We spit balls here, but what if there was an R-classed cut of “Happy Gilmore 2” that you could only see in theaters? What happens if Rian Johnson came with alternative ends for “Wake up dead man“You could see after seeing it on streaming first? Would fans pay for Binge a season of” Stranger Things “in theaters before the release of the last season?
Netflix’s hand can be forced for theater before long. Its largest tent bar film on the horizon is Greta Gerwig’s “Narnia”, debuting on Netflix Christmas 2026. But before that it will have an exclusive driving on IMAX screens. Do it that way Gives Netflix the opportunity to event of the film On a premium format for those who want it, all without cannibalizing the audience who would look at it at home.
It is, however, the tax, Netflix has to pay to collaborate with a top shelf director like Gerwig. Netflix has already dropped on a Handful of projects because filmmakers still want their films in theatersAnd when Netflix presses larger and larger numbers of these events, the pressure is only to assemble for them to do more.
