What is Amazon Prime Day?
Amazon Prime Day is a major shopping event exclusively for Prime members, which offer limited time agreements over top categories such as technology, beauty, fashion, home and more. It was launched in 2015 to celebrate Amazon’s anniversary and has grown into one of the biggest online sales of the year and competes with Black Friday. The event usually lasts 48 hours and has deep discounts, lightning strikes and only Early Access offers for Prime members.
When is Amazon Prime Day 2025?
Amazon Prime Day will return from July 8 to July 11. Sales usually last only two days, but this year it has been extended to four days full of unbeatable offers.
What is for sale for Amazon Prime Day?
Expect big savings from everything from Amazon units and smart home gadgets to beauty sellers, fashion finds, home upgrades and more. Limited lightning strikes and daily discounts are dropping throughout the event.
How can I find the best Amazon Prime Day offers?
Stay before the sale by checking Curated Prime Day Picks from E! Insider shop. New offers go live regularly, and early offers often roll out before the main event.
We have made it easy to buy all the best offers directly. See all the early primary discounts you can hold on to right now:
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Shop Must-Shave ShoE Offer, including Designer Dupes
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