Artificial or not, Netflix Co-Cee Ted Sarandos Have some ideas about how artificial intelligence can make movies “better.” During the company’s revenue call for the first quarter on Thursday, Sarandos said (via Deadline) that AI Can help movies to be “10 percent better”, not just “50 percent cheaper.” Sarandos quoted James CameronS New comments on how technology can lower production costs in half.
“There is plenty of excitement about what AI can do for content creators,” Sarandos said. “I also read the article about what Jim Cameron said about making movies 50 percent cheaper. I remain convinced that there is an even greater opportunity to make movies 10 percent better. So our talent today uses AI tools to make references, before VIS, VFX sequence preparation, shot planning, all kinds of things today that make the process better.”
He added, “Traditionally, only large budget projects would have access to things that advanced visual effects as de-aging. Today you can use these AI-powered tools to enable smaller budget projects to access large VFX screens.”
Sarandos pointed to Martin Scorsese in 2019 film The “Irishman” as an example of what AI could achieve. The film used VFX decking effects For his central characters, played by Robert De Niro and Joe Pesci, over decades. Sarandos explained that if the function was made today, AI could have improved (and relieved) the process for a fraction of the budget and has had a “improved” result on the screen.
“If you remember that movie, we used very groundbreaking, very expensive de-aging technology that still had huge limitations, still created a bunch of complexity on the set for the actors,” Sarandos said. “It was a gigantic hope forward, but nowhere close to what we needed for that movie.”
“The Irishman” film photographer Rodrigo Prieto later debuted with “Pedro Páramo”, which used “AI-driven tools” to ward off their stars. According to Sarandos, the effects cost a “fraction” of the technique of “Irishman”.
“The fact is that the entire budget for the film was about what VFX cost on the” Irishman, “he said.” So the same creator who uses new tools, better tools, to do what was impossible five years ago – it is extremely exciting. So our focus is simple: find ways for AI to improve the member and the creator experience. ”
“Avatar” director James Cameron said earlier under “Boz to the future“Podcast that ai will be key to minimizing costs for movies, and also make for shorter development time.” If we want to contract to see the Kinds of Movies that I’m always filmed and that I like to make and that in will go to see dune – dune – dune – dune – dune – dune – dune – dune – dune. Effects-Heavy, CG-heavy Films-We’ve got to figure out how to cut the cost of that in half, “Cameron Said.
He added, “Now it’s not about Sets up half of the staff And on the effects companies. It’s about doubled their speed to completion on a given shot, so your cadence is faster and your throughput bike is faster, and artists have to go ahead and do other cool things and then other cool things, right? That’s my kind of vision for that. “
