The future of creativity must be cared for. It must be grown. It must be invested in.
That’s what Adobe Each year as a sponsor for the Young Lions competitions at the annual Cannes Lions International Festival of Creativity, which takes place every June. Now its 30th anniversary is celebrating the Young Lions almost 460 growth professionals this year from 67 markets all over the world for its design, digital, FilmMedia, marketers, PR and printing competitions. While on the Croiset, they form new connections, learn from industry icons and thought leaders and develop a society that they can take with them to their future careers.
Stacy Martinet, VP, Marketing & Chief Communications Officer for Adobe said: “Young Lions are the best part of Cannes Lions. The brightest creative gather to find out what kind of world they will do. It is a privilege to be part of their journey.”
Gold, silver and bronze awards are given to the winners in each category, and for the first time Turkey won Gold in the marketing competition, while Guatemala won his first prize overall and took gold in film.
“Adobe’s partnership with Young Lions is so incredible,” Martinet said. “We all at Adobe get so much out of it. Just seeing how these creatives think, work, what motivates them. And they also make our tools better.”
Each of the competitors in all categories uses Adobe tools such as Firefly, Adobe Stock and expresses to live up their ideas. A panel of professional judges assigns the awards, and each category collaborates with an external brand to create a unique activation for that brand within the respective discipline: Ovarian cancer-action asked the film competitors to create a powerful, uplifting 60-second’s film for World Outdoe Chancure. inspire positive change; The Museum of Art & Photography India challenged young lions in the design section to create visual story that illustrates how comic story is more than a Western, child -centric medium.
Pakistan’s Pazirian Zehra Mirza, short -listed in the 2025 Marketer category said that she mostly appreciates young lions for her “bold ideas. The kind of ideas we would not do in normal, real life. Here you can just think really big. Heaven is the limit, you can basically do everything and everything you want.” Her countryman and colleague -contestant member Muhammad Ibrahim added: “Whatever you think … you can do this.”
The program’s alums cannot sing their praise enough. Brazil’s Marcelo Bruzzesi, a juror 2025, said: “I was a young lion in 2011. It was so important for my career, so important for these young talents.”
Cannes Lions CEO, Simon Cook, said: “The many hundreds of thousands of people who have gone through what the program have fed back to us each year how important it is to have that access to industry legends, which gives them the tools they need to drive their career forward.”
Also among these tools? Adobe’s suite with important products for creators. With Adobe’s tools and the vision of the young lions, the future of creativity is not shady at all. It is full of promise. And it’s not even that far away.
